About Us


The Los Angeles County Department of Public Health’s Tobacco Control and Prevention Program – Project TRUST (Tobacco Reduction Using Effective Strategies and Teamwork) – aims to further reduce smoking prevalence and decrease exposure to secondhand smoke, especially in disadvantaged communities, by implementing evidence-based policies and environmental change strategies that promote tobacco cessation and smoke-free environments.

Project TRUST works with a broad range of community, city and school partners to implement a wide range of strategies, including:

  • Implementing a county-wide media and advocacy campaign to reduce tobacco use and youth initiation into tobacco use;
  • Reducing indoor and outdoor secondhand smoke exposure;
  • Reducing youth consumption of tobacco products;
  • Discouraging tobacco use through pricing strategies;
  • Strengthening youth smoking prevention and cessation efforts; and
  • Reducing smoking prevalence among vulnerable adult populations.

The Problem of Smoking in LA County:

  • More than one million adults in LA County continue to smoke.
  • Smoking prevalence in LA County is 14.3 percent.
  • Cigarette smoking causes one in every seven deaths in LA County – nearly 9,000 lives each year.
  • Nearly $4.3 billion is lost due to smoking and smoking-related diseases each year.
  • The top five causes of death in LA County – lung cancer, coronary heart disease, chronic airway obstruction, other cardiovascular disease and other cancers – are all associated with tobacco use.
  • According to the 2010 U.S. Surgeon General’s report, How Tobacco Smoke Causes Disease, exposure to tobacco smoke – even occasional smoking or secondhand smoke – causes immediate damage to the body. Inhaling even the smallest amount of tobacco smoke can cause damage to DNA, which can lead to cancer.  Just one cigarette or even “social smoking” can be harmful.

Featured Videos

Learn more about living healthy and tobacco free in LA County by watching these videos.

  • LA Sparks DeLisha Milton Jones - No Excuses - Live Tobacco-Free - 1 800 NO BUTTS
  • No Excuses LA - Other Ways to Use a Cigarette - 1 800-NO-BUTTS
  • Decreasing Tobacco Use in Los Angeles County - Working Together to Create Solutions
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