The Los Angeles County Department of Public Health’s Tobacco Control and Prevention Program – Project TRUST (Tobacco Reduction Using Effective Strategies and Teamwork) – aims to further reduce smoking prevalence and decrease exposure to secondhand smoke, especially in disadvantaged communities, by implementing evidence-based policies and environmental change strategies that promote tobacco cessation and smoke-free environments.
Project TRUST works with a broad range of community, city and school partners to implement a wide range of strategies, including:
- Implementing a county-wide media and advocacy campaign to reduce tobacco use and youth initiation into tobacco use;
- Reducing indoor and outdoor secondhand smoke exposure;
- Reducing youth consumption of tobacco products;
- Discouraging tobacco use through pricing strategies;
- Strengthening youth smoking prevention and cessation efforts; and
- Reducing smoking prevalence among vulnerable adult populations.